Privacy Policy

Your privacy is important to us. This privacy statement explains the personal data Ai Abacus processes, how Ai Abacus processes it, and for what purposes. 

Ai Abacus offers a wide range of products used to help operate enterprises worldwide. References to Ai Abacus products in this statement include Ai Abacus services, websites, apps, software, and devices can be found on our web site

Please read the product-specific details in this privacy statement, which provide additional relevant information. This statement applies to the interactions Ai Abacus has with you and the Ai Abacus products listed below, as well as other Ai Abacus products that display this statement.


Ai Abacus collects data from you, through our interactions with you and through our products. You provide some of this data directly, and we get some of it by collecting data about your interactions, use, and experiences with our products. The data we collect depends on the context of your interactions with Ai Abacus and the choices you make, including your privacy settings and the products and features you use. We also obtain data about you from third parties. 

If you are an end user of an Ai Abacus product or an Ai Abacus account provided by your organisation, please contact your organisation’s account administrator who provided you with your login details for more information. 

You have choices when it comes to the technology you use and the data you share. When we ask you to provide personal data, you can decline. Many of our products require some personal data to provide you with a service. If you choose not to provide data required to provide you with a product or feature, you cannot use that product or feature. Likewise, where we need to collect personal data by law or to enter into or carry out a contract with you, and you do not provide the data, we will not be able to enter into the contract; or if this relates to an existing product you’re using, we may have to suspend or cancel it. We will notify you if this is the case at the time. Where providing your data is optional, and you choose not to share personal data, features like personalisation that use such data will not work for you. 


Ai Abacus uses the data we collect to provide you with rich, interactive experiences. In particular, we use data to: 

• Provide our products, which includes updating, securing, and troubleshooting, as well as providing support. It also includes sharing data, when it is required to provide the service or carry out the transactions you request. 

• Improve and develop our products. 

• Personalise our products and make recommendations. 

• Advertise and market to you, which includes sending promotional communications, informing you of product updates and sharing relevant content. 

We also use the data to operate our business, which includes analysing our performance, meeting our legal obligations, developing our workforce, and doing research. 

In carrying out these purposes, we combine data we collect from different contexts (for example, from your use of two Ai Abacus products) or obtained from third parties to give you a more seamless, consistent, and personalised experience, to make informed business decisions, and for other legitimate purposes.

Our processing of personal data for these purposes includes both automated and manual (human) methods of processing. Our automated methods often are related to and supported by our manual methods. For example, our automated methods include artificial intelligence (AI), which we think of as a set of technologies that enable computers to perceive, learn, reason, and assist in decision-making to solve problems in ways that are similar to what people do. To build, train, and improve the accuracy of our automated methods of processing (including AI), we manually review some of the predictions and inferences produced by the automated methods against the underlying data from which the predictions and inferences were made. 


We share your personal data with your consent or to complete any transaction or provide any product you have requested or authorised. We also share data with Ai Abacus-controlled affiliates and subsidiaries; with vendors working on our behalf; when required by law or to respond to legal process; to protect our customers; to protect lives; to maintain the security of our products; and to protect the rights and property of Ai Abacus and its customers. 


You can also make choices about the collection and use of your data by Ai Abacus. You can control your personal data that Ai Abacus has obtained, and exercise your data protection rights, by contacting Ai Abacus or using various tools we provide. In some cases, your ability to access or control your personal data will be limited, as required or permitted by applicable law. 

If you have a privacy concern, complaint, or question for the Ai Abacus Chief Privacy Officer, we will respond within 30 days. You can also raise a concern or lodge a complaint with a data protection authority or other official with jurisdiction. 

Our address is: 

Ai Abacus Ltd, Chestnut House, The Ridge, Linton, Wetherby, England LS22 4HJ 


Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. We use cookies and similar technologies for storing and honouring your preferences and settings, enabling you to sign in, providing interest-based advertising, combating fraud, analysing how our products perform, and fulfilling other legitimate purposes. Ai Abacus apps use additional identifiers, such as the advertising ID for similar purposes.

We also use “web beacons” to help deliver cookies and gather usage and performance data. Our websites may include web beacons, cookies, or similar technologies from third-party service providers. 

You have a variety of tools to control the data collected by cookies, web beacons, and similar technologies. For example, you can use controls in your internet browser to limit how the websites you visit are able to use cookies and to withdraw your consent by clearing or blocking cookies. 


If you use an Ai Abacus product with an account provided by an organisation you are affiliated with, such as your work account, that organisation can: 

• Control and administer your Ai Abacus product and product account, including controlling privacy-related settings. 

• Access and process your data, including the interaction data, diagnostic data, and the contents of your communications and files associated with your Ai Abacus product and product accounts. 

If you lose access to your work account (in event of change of employment, for example), you may lose access to products and the content associated with those products, including those you acquired on your own behalf, if you used your work account to sign in to such products. 

Ai Abacus products are intended for use by organisations, such as Sports Clubs, Player Representation Agencies, Media and inter alia businesses. If your organisation provides you with access to Ai Abacus products, your use of the Ai Abacus products is subject to your organisation’s policies, if any. You should direct your privacy inquiries, including any requests to exercise your data protection rights, to your organisation’s administrator. When you use social features in Ai Abacus products, other users in your network may see some of your activity. To learn more about the social features and other functionality, please review documentation or help content specific to the Ai Abacus product. Ai Abacus is not responsible for the privacy or security practices of our customers, which may differ from those set forth in this privacy statement. 

When you use an Ai Abacus product provided by your organisation, Ai Abacus’s processing of your personal data in connection with that product is governed by a contract between Ai Abacus and your organisation. Ai Abacus processes your personal data to provide the product to your organisation and you, and for Ai Abacus’s legitimate business operations related to providing the product as described in the our Service with Agreement with your organisation. As mentioned above, if you have questions about Ai Abacus’s processing of your personal data in connection with providing products to your organisation, please contact your organisation. 


With an Ai Abacus account, you can sign in to Ai Abacus products, as well as those of select Ai Abacus partners. Personal data associated with your Ai Abacus account includes credentials, name and contact data, payment data, device and usage data, your contacts, information about your activities, and your interests and favourites. Signing in to your Ai Abacus account enables personalisation and consistent experiences across products and devices, permits you to use cloud data storage, allows you to make payments using payment instruments stored in your Ai Abacus account, and enables other features. 

There are three types of Ai Abacus account: 

• When you create your own Ai Abacus account tied to your personal email address, we refer to that account as a personal Ai Abacus account

• When you or your organisation (such as an employer) create your Ai Abacus account tied to your email address provided by that organisation, we refer to that account as a work account

• When you or your service provider (such as a cable or internet service provider) create your Ai Abacus account tied to your email address with your service provider’s domain, we refer to that account as a third-party account

If you sign into a service offered by a third party with your Ai Abacus account, you will share with that third party the account data required by that service.